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    Why 14k Gold?

    There’s something special about 14k gold. Compared to 18k and 24k gold, it’s more resilient, combining strong durability with a depth of color, all at a reasonable price. So you get the best of both worlds – affordable gold pieces that are made to last.

    MADE IN ITALY

    MADE IN ITALY

    LACRUZ jewelry consists of the finest gold and silver from Italy. Every piece is 100% handmade and represents a quality, refinement, and a simplicity that allows one’s true self to shine. This is a collection for those who have innate confidence about themselves and believe jewelry reflects originality, security and attitude. And it’s not about how much it costs. It’s about an understated luxury that can’t be matched.

    OUR MISSION

    OUR MISSION

    To deliver beyond-quality jewelry at beyond-fair prices for the beyond-confident individuals.

    OUR PROMISE

    OUR PROMISE

    You’ll feel good buying it and look good wearing it.

    OUR VALUES

    OUR VALUES

    Simplicity 
    Quality and refinement are the core attributes that LACRUZ embodies. Every piece is made with the finest materials and the best workmanship, adding that unique style to every person wearing it. 

    Identity 
    While some are drawn to the style and elegance of gold, others explore colors and materials with different textures. With LACRUZ, you can choose and own your personal style. Go unassuming with a single piece or go bold and layer up.

    Affordability
    Every piece of LACRUZ jewelry comes at a modest price, they exude a subtle sophistication that only enhances one’s inner swag.